Hiring Pot Executives Is Now Less About Stigma, More About Legality
- It’s ‘a lot like when Prohibition ended,’ recruiter says
- Industry employment in U.S. seen doubling from 160,000 by 2022
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Mainstream executives want in on the cannabis craze.
That’s not surprising, with the value of some Canadian pot businesses topping $10 billion and Coca-Cola Co. and Molson Coors Brewing Co. eyeing marijuana as the next trendy ingredient. But the burgeoning industry faces a unique hurdle: Pot is still illegal at the national level in the U.S. -- the world’s biggest consumer market.