Prognosis

‘Everyone Will Be Potentially Identifiable’: Booming DNA Testing Means No Identity Is Hidden on the Web

  • Study finds 60% chance of family links to growing pool of data
  • Soon ‘everyone will be potentially identifiable,’ says author

A  23andMe Inc. DNA genetic testing kit.

Photographer: Cayce Clifford/Bloomberg
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Consumer DNA testing -- and the mountain of data it has generated -- has become pervasive enough that it’s possible to identify about six of every 10 people in the U.S. who are of European descent, even if they’ve never given a sample.

According to a study published on Thursday in the journal Science, Americans of European extraction are more likely than not to have close genetic ties with someone who has done a consumer DNA test through a company like 23andMe Inc. or Ancestry.com Inc., even if they’ve never shipped the companies a sample of their DNA.