Editor’s Note: This story is adapted from ALM’s Mid-Market Report. For more business of law coverage exclusively geared toward midsize firms, sign up for a free trial subscription to ALM’s weekly newsletter, The Mid-Market Report.

Businesses in just about every conceivable industry, from baseball to breadmaking, are using data analytics to a gain a competitive edge. The legal industry is no exception, but a lot of midsize law firms are behind the curve in that regard, according to James Goodnow, president and managing partner of Fennemore Craig in Phoenix.