Litigators of the Week: Jeffrey Kessler and Steve Berman Reach a Settlement With the NCAA that Reshapes College Sports
The economic model of college sports in the United States already looks quite different than it did when Jeffrey Kessler of Winston & Strawn and Steve Berman of Hagens Berman Sobol Shapiro first teamed up in antitrust litigation against the National Collegiate Athletic Association and major conferences about a decade ago.
But thanks to a settlement that received preliminary sign-off this week from U.S. District Senior Judge Claudia Wilken in Oakland, the state of play in college sports is set to change even more dramatically. Kessler and Berman won preliminary approval of a settlement that will pay more than $2.75 billion in back damages to college athletes who competed before July 2021, the time when the NCAA first allowed athletes to earn money from their name, image and likeness rights. On top of that, the deal will allow schools to share revenue with current players through pools of up to about $21.5 million in the first year of the deal.
Litigation Daily: Briefly walk me through the three separate class actions you filed against the NCAA and the Power 5 conferences at issue here and what they each targeted.
Jeffrey Kessler: The House litigation challenged the NCAA rules restricting payments for the Name, Image, and Likeness (NIL) rights of Division I athletes, including for the rights to use football and basketball players’ NIL in broadcasts of their games. The Hubbard case sought damages for those athletes who were deprived of the cash academic achievement awards held to be lawful in our Alston litigation before the Supreme Court. The Carter litigation challenged the NCAA rules prohibiting schools and conferences from compensating Division I athletes for their participation on their teams. Taken together, the cases have been the vehicle for dramatically transforming college sports and opening the door to revenue sharing at a level comparable to professional sports.
Steve Berman: Jeff nailed it.
Who is on your teams and how have you divided the work that got you to this settlement agreement?
Kessler: We have a terrific team at Winston from top to bottom. This includes my partners David Greenspan, David Feher, Jeanifer Parsigian, Adam Dale, Matt DalSanto and Sofia Arguello, associates Sarah Viebrock, Scott Sherman, Joseph Blake, Robert Pannullo, Neha Vyas, Whitney Williams and Nick Sloan, as well as other Winston team members Corinne Kyritsopoulos, Rick Rosario, Shane Otten, Tessa Nguyen and Ramona VanNess. Each one has made an important contribution to get us to this landmark settlement.
Berman: The Hagens Berman team included Emilee Sisco and Stephanie Verdoia, who along with myself are former college athletes. In addition, we had on our team Ben Siegel from our Berkeley office and Meredith Simons from our Seattle office.
Your law firms have significant differences in terms of size and structure and yet you’ve been working alongside each other on these cases against the NCAA for more than a decade now. How would you describe the working relationship?
Kessler: We have become true partners and close friends. While our firms are different in size, and we have different experiences and perspectives, we share a common dedication to the college athletes, who have been economically exploited for so many years.
Berman: During the Alston case we developed a great working relationship and became friends. Which is an interesting development because we see Winston against us often in non-sports class actions.
I’d like to ask you both if there’s anything skill-wise or strategy-wise that you have picked up from working with one another?
Kessler: Steve has taught me the importance of moving more nimbly and simplifying where the temptation might be to over-litigate or complicate.
Berman: Jeff has one of the best antitrust minds I have worked with, so it’s been a pleasure working with him.
Mr. Berman, you told the court that when you went into your first session with the defendants and the mediator in this case, you told them you had to negotiate the injunction first and that you wouldn’t talk about anything else until the injunction was finished. Why was that?
Berman: We knew, given the size of the case and its prominence, certain lawyers would be looking for a way to object and sue that as a vehicle to get a seat at the table (and get fees). We were aware of the decision in the payment case overturning a settlement on the grounds that class counsel had a conflict evidenced by a weak injunctive settlement. So, to cut off this type of objection we focused on the injunction first. And we predicted perfectly the objection that did in fact come and we beat it as a result of the way we approached settlement.
You’ve had multiple groups tell the judge they believe the allocation of the $2.75 billion in damages is unfair to women athletes and could violate Title IX. What has your response been to the potential Title IX issues?
Kessler: We have settled antitrust litigation, which requires us to allocate past damages in accordance with the revenues for each sport. Title IX claims have not been prosecuted or released by our settlement. Women sports have not been adequately supported in the past, but we cannot right that wrong with antitrust damages.
What’s important here in this settlement for college athletes—past, present and future?
Kessler: The injunctive relief will transform college sports, providing for tens of billions of dollars in future revenue sharing with the athletes and unlimited scholarships. The past damages are almost $3 billion, which is one of the largest antitrust settlements in history.
How, if at all, have the NCAA and the conference defendants changed as litigation opponents in the time that you’ve been up against them?
Kessler: It took more than 10 years, but they finally realized that it was better to reach a fair settlement in which they could help shape the future rather than fight to the death in endless litigation, in which they were suffering repeated losses.
What will you remember most about getting this result?
Kessler: The courage of the athletes who stood up to be class representatives and the difference that this settlement is going to make in the lives of generations of college athletes going forward.