Litigator of the Week: After NASCAR Teams Put on Their Antitrust Case at Trial, Settlement Is Poised to Transform the Sport
Our Litigators of the Week are Jeffrey Kessler, Jeanifer Parsigian and Danielle Williams of Winston & Strawn. This month, they squared off in federal court in Charlotte, North Carolina, against lawyers for NASCAR in an antitrust lawsuit brought on behalf of racing teams Front Row Motorsports Inc. and 23X1 Racing LLC—the team co-owned by Michael Jordan and driver Denny Hamlin. Nine days into trial, the morning after the plaintiffs rested their case, the parties announced a settlement that included new “evergreen” provisions for team charters. Industry observers have reported those provisions have already greatly increased the value of team charters.
Who are your clients and what was at stake here?
Danielle Williams: Our clients are 23XI Racing and Front Row Motorsports Inc., two stock car racing teams at NASCAR’s highest level of racing, the Cup Series. 23XI Racing was formed by Michael Jordan, who we learned through this is a huge stock car racing fan, and Denny Hamlin, who will be in the NASCAR Hall of Fame if he ever stops racing. Bob Jenkins, owner of Front Row, was a charter member of the Dale Earnhardt fan club. The stakes here were high for the whole industry because our clients challenged a status quo that has existed for a long time, but especially for our clients, who were willing to risk their entire businesses to fight this fight for the good of the sport. They put everything on the line to pursue this case and could have lost it all if we weren’t able to deliver.
How did this matter come to you and your firm?
Jeffrey Kessler: In this case, our reputation as a leading firm in sports and antitrust preceded us and I was approached by 23XI to look at litigation options against NASCAR. Through my work for the National Basketball Players Association in litigation and collective bargaining, I have known Michael for a long time, first as a player and then as an owner of the Charlotte Hornets, where I was across the table from him and his co-owner Curtis Polk. My experience and Winston’s capabilities in this area were the right fit for this matter, and we were able to move very quickly to file a lawsuit and seek a preliminary injunction.
Quickly run us through the history of the expedited proceedings that occurred in this case at the end of this past NASCAR season. What did you accomplish there and what issues were left for trial?
Jeanifer Parsigian: When we filed the case in October 2024, we immediately sought a preliminary injunction to allow our clients to keep racing during the litigation. After two rounds of briefing, Judge Kenneth Bell granted the injunction in December 2024 for the 2025 season only and made it absolutely clear that the court was going to get the case resolved before the 2026 season. We then proceeded to litigate a full monopolization case, which typically would take several years, including briefing three preliminary injunction motions and an appeal; a counterclaim filed by NASCAR in March 2025; fact, third party and expert discovery; summary judgment; and all pretrial proceedings in just 14 months. We were able to get some key wins at the summary judgment stage on the market definition and monopsony power. These issues are often fact questions, but the court held NASCAR was bound by positions it took in its counterclaim that settled those questions. The court also granted summary judgment to dismiss the counterclaim. Those rulings helped us greatly in limiting the issues for trial. The jury was only going to need to answer whether NASCAR had engaged in anticompetitive conduct to exclude potential competitors and maintain its monopsony power and whether NASCAR used that power to injure the plaintiffs causing damages.
Who all was on your team and how did you divide the work, both in pretrial proceedings and at trial?
Parsigian: With the schedule, we needed a small village to handle the workload. The “division” of work was mostly all-hands-on-deck, but one of my favorite moments was when Jeffrey and I asked Danielle, who is a huge UNC fan, if she would be willing to handle Michael’s direct examination at trial—she said yes! Overall, it took an amazing team effort to get this done, and I couldn’t be more thankful to have the team we had, from our partners Matt DalSanto and Josh Hafenbrach; of counsel Michael Toomey, Ben Rudofsky and Stacie Knight; and associates Gabi Wolk, Ben Gordon, Neha Vyas, Zach Alexander, Nick Sloan, Jim Carlton and Jenna Qi Han, as well as other Winston team members Shane Otten, Tessa Nguyen, Rachel Benjamin, Barbara Evers, Audrey Leapheart, Jonathan Kacala and Ramona Van Ness.
I would imagine that a monopsony case isn’t the easiest thing to put on for lay jurors. What were your key trial themes and how did you drive them home?
Kessler: It is not the easiest, even the vocabulary is hard. Before trial, we had a dispute related to jury instructions over whether we had to call it a “monopsony” or whether we could call it a “monopoly over buying.” Simplification was priority one for us in coming up with our trial strategy. An advantage we had for the jury presentation that we wanted to make the most of was that there were a few documents with clear admissions about the exclusive acts and the motivation behind them, as well as damning admissions about what the impact would be on negotiations with the teams. It was a luxury to be able to put on our case that way and the summary judgment decision that NASCAR was a monopsonist gave us a huge leg up as well. We were able to limit the amount of testimony and evidence from economists and other experts and lean heavily into telling the story through NASCAR’s own people and their own words.
This settlement remains confidential, but the parties have said that it allows for new “evergreen” provisions in team charters. Practically speaking, what does that mean for teams and the overall health of top-level stock car racing?
Parsigian: From day one, everything we heard from our clients and other racing teams was that making the charters “evergreen” so that NASCAR could not unilaterally take them away was going to be the ultimate game-changer. This change gives the teams long-term stability and potential to realize enterprise value growth as they work to grow the sport. It also puts them in partnership with NASCAR in a way that they never previously had. Now it’s a marriage where the system must work for both sides and there is not the lopsided leverage that existed before the lawsuit. We hope and believe that this change will encourage more outside investment in the sport and greater commitment from everyone involved in building the sport into the best it can be.
I’d remised not to ask about Michael Jordan actually taking the stand in this trial. What did it mean for you and your case to have such a sports icon as a client? Did his involvement provide any complications in how you put on your case?
Williams: It was certainly something we had to think through—the jury’s perceptions and managing the media attention it was going to bring. Michael being Michael means there is a huge spotlight on everything he does. Getting to know him through this case, we realized quickly how committed he was to this fight. He wanted to be in court every day. He wanted to get up and testify about his love for the sport and why he believed in the case. He was going to do anything he could to contribute to the effort. On the other hand, he understood that other voices were powerful in other ways. For example, his co-owner Denny Hamlin, who has been a driver for 20-plus years and has put his heart and soul to NASCAR and Front Row’s owner, Bob Jenkins, who started his race team in the early 2000s. One of the things we talked through in deciding how to put on our case was putting Denny and Bob on the stand early to introduce the jury to them and to NASCAR from those perspectives and move away from the Michael vs. NASCAR narrative. It was important to us to put our case on that way, and it was important to Michael too.
What can other antitrust plaintiffs take from what you accomplished here?
Kessler: The lesson for other antitrust plaintiffs is that you need to simplify your case as much as possible and make it understandable to a jury in a personal way. We had the ability to do that here because of the damaging documents and testimony that was more approachable than economic theory and jargon. We also had a superb economist and professor who could make even the economics clear to a lay person jury.
What will you remember most about this matter?
Williams: What it looks like to believe in what is right. Bob Jenkins, Michael Jordan, Denny Hamlin and Curtis Polk never wavered in their conviction and belief about what was right for NASCAR.
Parsigian: What a team effort it was, including everyone from our clients at 23XI and Front Row, to our Winston team, and all the expert and other assistance we had on this case. I’m beyond impressed by what everyone put in to get us here.
Kessler: That our incredible Winston team got the opportunity to help Michael Jordan, Curtis Polk, Denny Hamlin and Bob Jenkins transform the world of NASCAR for the benefit of teams and fans.